Rewriting the
rules of aging
You may not know it, but we’re living in the midst of a revolution. America and the world are growing older. With older Americans soon to outnumber their children, we’re seeing vast opportunities and great challenges as we seek to help older adults continue to live with meaning and purpose.
Our path used to be simple. We were born into families, grew into individuals. We started families of our own. Worked a job, built a career. Accomplished things, great and small. In the end, our reward for all this effort was a short period of retirement. A winding down. The end.
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With greater longevity—often with extended periods of physical and mental health—that “short period of retirement” has lengthened into decades. Educational levels exceed those of generations past, and we enjoy a degree of affluence undreamed of not too long ago.
We knew the rules as a child. As we grew into young adulthood the rules changed, but they still were understood. As adults, our roles and responsibilities have been well-defined. But what about an older adulthood that can stretch 30 years or more? What are the
rules now?
We believe there’s an opportunity to live a life in which we create our finest, most authentic selves. For each of us to become what we were meant to be. To accomplish what we were meant to do.
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